I recently came across an issue of “The
Hub” magazine from 1910. This
publication, and others like it, is filled with information regarding America’s
early transportation industry. From wooden
vehicle designs and instruction on different trade crafts to details on the
then-current industry news, there is a lot to be gleaned from these
periodicals.
“The Hub” was a prominent trade journal for the carriage and wagon industry. |
Leafing through the pages, I noticed an
interview with John Mohler Studebaker, President of Studebaker Bros.
Manufacturing Company in South Bend, Indiana.
Like many enthusiasts, I’ve read a fair number of books and articles
about Studebaker but, poring over this interview, the impact of the words took
on a different perspective. No longer
was I reading but, rather, it felt as though I was in the room; a bystander listening
to the conversation.
Hearing something from Mr. Studebaker virtually
firsthand is a rarity. He passed away in
1917 and most historical accounts don’t include extended quotations. 1910 was a transitional period for the firm,
so thoughts from one so deeply connected to the brand’s roots are intriguing. In 1910, Studebaker was just six years
into production of gasoline automobiles and roughly a decade from ceasing output
of all horse drawn vehicles. Times were
changing but the old wagon man refused to conceal his love for wooden wheels. He was “dancin’ with the one that brought him”
the entire time.
With that in mind, and out of respect
for the Studebaker brand, I thought
it would be appropriate to share this century-plus-old interview from “The Hub.”
At the time J.M. (John Mohler) was the last surviving brother of the famed Studebaker
Bros. Manufacturing Company:
Mr. John M. Studebaker, of the Studebaker concern,
was interviewed at the Waldorf-Astoria when in New York recently. A part of what he said follows:
Mr. Studebaker said that he started out in life with
a capital of 50 cents. He said that he
was 77 years old, “though,” he added, “my wife always gets after me when I tell
my real age. You see, the secret of long
life and good health is hard work. I
have always worked hard.
Two of my brothers had a little blacksmith shop in
South Bend, but I decided in 1852, while I was working for a wagon maker there,
that I wanted to go out to California to seek my fortune. So I built a wagon body that winter and my
brother did the iron work for me. There
was a company going west the next spring, and I turned my wagon over to them to
pay for my share of the expenses. We had
a drove of horses with us and the Indians chased us all the way. Almost every night they would try to steal
our horses. They didn’t have rifles in
those days, so they did not do much attacking.
It took us five months and eight days to get across
to California, and when I landed there I only had 50 cents on which to begin
life. I took to prospecting but I kept
at it only three months. Then I decided
to make use of my trade and I started in making wheelbarrows and picks. After four years, I had enough of it and
returned to South Bend in the winter of 1857.
(WTWTW
note: JMS actually returned at the end
of the 1857 winter in April of 1858)
My two brothers were still in business and I bought
the elder out, and we went into wagon making.
There wasn’t any marvelous growth – just natural. The business spread and the day before I left
South Bend, we received orders for 11,000 vehicles of various kinds. We sell a good deal to Europe, though as much
to England. South America is our biggest
foreign customer and the Argentine Republic is the chief part of that. A friend who just go back to-day from the
other side was telling me he hired a carriage at Jerusalem and found it was one
of our make. We turn out 400 different
kinds of vehicles.”
“What has been the effect of the automobile on the carriage
business?” Mr. Studebaker was asked.
“Well, it has practically killed the fine vehicle,
but it has increased the output of the medium class article.”
Building any brand into a household name
is challenging. The Studebaker family and
their employees did it so well that the desire among collectors for all things
Studebaker is still extraordinarily powerful – nearly a half century since the
last auto was built and close to a century since the final wagon left the
factory.
We’ll share more details about the early
days of Studebaker in a post later this year.
It’s a brand closely paralleling the excitement, opportunity, and growth
of the American West. By the way, if you haven’t yet signed up to receive this weekly blog via e-mail, just type your address in the "Follow By E-mail" section above. You'll receive a confirmation e-mail that you'll need to verify before you're officially on board. Please don't hesitate to let us know if we can be of assistance. We're looking forward to your visits each week.
Please Note: As with each of our blog writings, all imagery and text is copyrighted and may not be broadcast, published, rewritten, or redistributed without prior written permission from David E. Sneed, Wheels That Won The West® Archives.
Please Note: As with each of our blog writings, all imagery and text is copyrighted and may not be broadcast, published, rewritten, or redistributed without prior written permission from David E. Sneed, Wheels That Won The West® Archives.